Digital Tools for First Responders: Bridging Education and Action
First responders are among the most credible voices in any community on topics of safety.
First responders are among the most credible voices in any community on topics of safety.
Changing safety behavior is hard. Most adults know they should have a family fire escape
Fire Prevention Month has been observed since 1922. What’s changed is the media environment those
Fire departments are among the most trusted institutions in any community. AR gives them a
Children retain 5–10% of what they hear in a lecture. They retain 75–90% of what
Was the campaign worth it? For XR campaigns, the answer is almost always yes —
Storytelling is the oldest marketing tool we have. XR is bringing it back — not
The impression measures opportunity for exposure. The click is a proxy for interest. Neither tells
Most brands approach AR as a creative exercise: build something cool and see what happens.
Traditional digital advertising has a 0.1% click-through rate. AR experiences produce a 94% lift in