Campaign ROI: Tracking Engagement, Conversion, and Recall
Was the campaign worth it? For XR campaigns, the answer is almost always yes —
Was the campaign worth it? For XR campaigns, the answer is almost always yes —
The impression measures opportunity for exposure. The click is a proxy for interest. Neither tells
Storytelling is the oldest marketing tool we have. XR is bringing it back — not
Traditional digital advertising has a 0.1% click-through rate. AR experiences produce a 94% lift in
Most brands approach AR as a creative exercise: build something cool and see what happens.